Are you the Media Buyer we're looking for?

Description Media Buyer

Widesquare is looking for an energetic, highly motivated professional to serve as Media Buyer. This position will be a key contributor in planning and executing advertising and promotional campaigns. The selected candidate will play a key role in accomplishing both long and short-term goals to support the continued growth of the company.

Major Job Duties

To perform this job successfully, an individual must be able to perform each major duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Execute the planning, negotiation, and buying of all media
• Leverage data to build behavioral audiences for targeting, as well as develop and implement contextual, look-alikes, and other affinity groups for targeting
• Develop and manage remarketing and retargeting campaigns where applicable
• Perform keyword, industry, and competitor research using Moz, SEMRush, and other popular online marketing tools
• Execute specific tasks such as media buying, digital ad management, social media content creation, activity reporting, and other departmental duties as needed
• Research current trends and audience preferences for digital, traditional, and social media, staying abreast of innovative and unique opportunities
• Cultivate and manage relationships with external media and maximize media opportunities
• Identify the target audience for a particular media campaign and decide how best to communicate to that audience
• Monitor buying strategies
• Negotiate with media sales companies to obtain the best rates and most appropriate media spaces in online and print advertising
• Ensure that the advertisements run accurately so that the desired media message is seen and heard by consumers
• Collect and analyze sales and consumer data
• Undertake research on industry developments, new opportunities, and competitors' activity
• Analyze the effectiveness of the campaign and use this data to inform future campaigns.

Requirements

Education: Bachelor's Degree

Experience and skills:

Minimum of three years’ experience in traditional media buying, digital media buying, social media, and/or search engine marketing in the consumer finance

Experience in Facebook Ads & Google Ads.

• ability to work under pressure, meet deadlines and make decisions quickly
• Successful track record in media planning and buying
• Strong analytical and creative problem-solving skills
• Strong communication, organizational and interpersonal skills
• Ability to pick up new programs and concepts quickly
• Proficient in Microsoft Office (Excel, Word, PowerPoint)
• Proficient in working with multiple web-based platforms
• Strong attention to detail and commitment to quality work and accuracy
• Ability to communicate productively with leadership, team members, and vendors
• Ability to establish priorities and work independently with minimal supervision
• Demonstrate a positive attitude and good work ethic
• Widesquare is more than just a place to work. It’s an organization that values creativity, innovative thinking, and diversity. We offer a great opportunity to work alongside highly intelligent and motivated people in a dynamic environment. Widesquare is proud to be an Equal Opportunity Employer.